Tennis legend Novak Djokovic is embarking on a new chapter in his business career, joining forces with luxury hospitality company Aman Group on an ambitious development project that could become one of Miami’s most recognizable luxury landmarks.
The project, unveiled on November 10, 2026, introduces a new brand called ATMA. Its first major development is planned for the prestigious Brickell neighborhood along Biscayne Bay. The 320-meter (approximately 1,050-foot) skyscraper will combine luxury residences, a hotel, a private members’ club, and an extensive wellness and fitness center.
Djokovic, who will serve as a global partner for the brand, is expected to play a key role in shaping programs focused on longevity, nutrition, recovery, and racket sports.
The centerpiece of the development will be a 120,000-square-foot (approximately 11,150-square-meter) wellness and spa facility. It will feature indoor tennis, padel and squash courts, state-of-the-art training studios, medical facilities and dedicated recovery areas.
The residential component will include luxury apartments ranging from one to five bedrooms, as well as six-bedroom penthouses. Residents will have access to private swimming pools, spa facilities, restaurants and a range of exclusive services.
The tower is being designed by SHoP Architects , with interiors by Studio Paolo Ferrari. The project is being developed by OKO Group and Oak Row Equities, with completion targeted for 2031.
The name ATMA comes from Sanskrit, meaning “the spirit” or “the true self,” reflecting the brand’s philosophy of balancing physical performance with mental well-being.
Through this partnership, Djokovic is taking his experience as one of the world’s greatest athletes beyond the tennis court and into the international luxury hospitality and real estate industry.
The project marks a significant expansion of his business interests, positioning him as a leading figure in a new concept of luxury living centered on sport, wellness and longevity.
