The capital of Bosnia and Herzegovina is promoting its winter tourism offerings, combining historic charm, cultural experiences, mountain adventures and special holiday packages at two of its renowned hotels.
Sarajevo is inviting visitors from around the world to experience the magic of winter and celebrate the arrival of 2027 in a city known for its rich history, cultural diversity and warm hospitality.
Located in the heart of Bosnia and Herzegovina and surrounded by spectacular mountains, Sarajevo offers a distinctive combination of historic landmarks, culinary traditions, cultural attractions and winter sports. The city, which hosted the 1984 Winter Olympic Games, remains an attractive destination for travelers seeking both an urban getaway and outdoor adventures.
From strolling through the historic streets of Baščaršija and exploring the city’s multicultural heritage to enjoying traditional Bosnian cuisine and visiting nearby ski resorts, Sarajevo offers a variety of experiences throughout the winter season.
International Recognition
Sarajevo’s international profile continues to grow. In 2025, National Geographic Travel recognized the city as a Best of the World Readers’ Choice winner. In 2026, Quartz also ranked Sarajevo among the leading destinations to discover in the Balkans.
These recognitions further highlight the city’s appeal as a destination for international visitors.
Winter and New Year’s Offers at Two Sarajevo Hotels
Visitors planning a winter vacation or a special New Year’s celebration are being invited to explore seasonal packages offered by two well-known Sarajevo hotels.
– Hotel Europe – A historic hotel in the heart of Sarajevo, offering elegance, heritage and wellness experiences. Visit the hotel website.
– Hotel Holiday – A landmark associated with Sarajevo’s Olympic heritage and the city’s international history. Visit the hotel website.
Detailed package information, including prices, dates and reservation options, is available in the hotels’ promotional materials.
Discover More Beyond the City
A visit to Sarajevo also offers opportunities to explore the surrounding region. Visitors can walk along the Miljacka River, take the cable car to Mount Trebević and discover the Olympic mountain resorts of Jahorina and Bjelašnica.
Whether traveling as a couple, with family or in search of cultural experiences and winter sports, Sarajevo offers options for a memorable holiday.
Connecting the World With Bosnia and Herzegovina
The international network 5 Million Friends of Bosnia and Herzegovina (5MFBH) is also working to strengthen the country’s international connections by bringing together people, communities and countries through tourism, culture, education, sports and international cooperation.
The initiative invites international partners, diaspora communities and travelers to discover Sarajevo, explore Bosnia and Herzegovina and experience the hospitality of its people.
With its unique blend of cultures, remarkable history and beautiful winter landscapes, Sarajevo is making its invitation to the world:
Welcome to Sarajevo. Welcome to Bosnia and Herzegovina.
