Kylie Jenner made her Victoria’s Secret Fashion Show debut wearing a $50 million diamond-encrusted Fantasy Bra, marking the return of one of the lingerie brand’s most famous creations after an eight-year absence.
The 29-year-old beauty entrepreneur and reality television star walked the runway in a sheer miniskirt, transparent heels and white feathered wings, paired with the most expensive Fantasy Bra ever created.
The appearance marked a major moment for the fashion show, which brought back the iconic jeweled design for the first time since 2018.
A $50 Million Bra Featuring More Than 4,400 Diamonds
The new Fantasy Bra features 4,410 natural diamonds surrounding a 75.54-carat Fancy Vivid yellow diamond.
According to Vogue, 15 craftspeople spent more than 1,000 hours creating the piece, which weighs just under four pounds, approximately 1.8 kilograms.
With a reported value of $50 million, the design exceeds the price of every previous Fantasy Bra in the brand’s history.
The creation was developed in collaboration with renowned jewelry designer Jacob Arabo, founder of Jacob & Co.
Unlike traditional lingerie, the bra was constructed entirely from gold and diamonds, without fabric. Its diamonds feature seven different cuts, including heart, pear, oval and radiant shapes.
Arabo explained that one of the biggest challenges was ensuring the elaborate piece could be worn comfortably while allowing natural movement.
The design team used Jenner’s exact measurements and made several adjustments during the fitting process.
Why Victoria’s Secret Chose Kylie Jenner
Adam Selman, chief creative officer at Victoria’s Secret, described Jenner as a “cultural powerhouse” whose influence extends beyond fashion and television.
With approximately 380 million Instagram followers, Jenner is among the platform’s most-followed personalities.
Selman told Vogue that the return of the Fantasy Bra was one of the most requested elements following the previous year’s show.
The Fantasy Bra tradition began in 1996, when Claudia Schiffer appeared in a $1 million design for a magazine advertisement.
Other memorable versions include the $10 million Millennium Bra worn by Heidi Klum in 1999 and the $15 million Red Hot Fantasy Bra modeled by Gisele Bündchen in 2000.
The most recent version before this year’s return was the $1 million Atelier Swarovski Fantasy Bra, worn by Elsa Hosk in 2018.
Jenner’s appearance introduced a new chapter in the tradition, combining one of the world’s most recognizable social media personalities with the brand’s most expensive jewelry creation.
